What Should Go in an Author Press Kit?
Whether you're preparing for a book launch, pitching yourself for podcast interviews, speaking at events, or working with a publicist, a professional author press kit can make it much easier for media outlets and event organizers to feature you.
A press kit (sometimes called a media kit) is a collection of information and assets that helps others quickly understand who you are, what your book is about, and how to promote you accurately.
Here are the essential elements every author press kit should include.
1. A Professional Author Bio
Include both a short and long version of your bio.
Your short bio should be 50–100 words and work well for podcast introductions, event programs, and media mentions.
Your longer bio can provide more background, credentials, accomplishments, and personal details that support your expertise.
2. A High-Resolution Author Photo
Provide several professional photos in both vertical and horizontal formats.
Consider including:
A headshot
A lifestyle photo
A speaking photo
A photo holding your book
Make it easy for media outlets to download and use approved images.
3. Book Information
Include the basic details about your book:
Title
Subtitle
Publisher
Publication date
ISBN
Format options (hardcover, paperback, audiobook, ebook)
This information is frequently requested by interviewers and event organizers.
4. A Book Description
Prepare a concise summary of your book.
Aim for a version that can quickly explain:
What the book is about
Who it's for
Why it matters
Think of this as your book's elevator pitch.
5. Sample Interview Questions
One of the most overlooked press kit assets is a list of suggested interview questions.
This helps podcast hosts, media outlets, and event moderators prepare more quickly and often leads to stronger conversations.
Include 10–20 thoughtful questions related to your book and area of expertise.
6. Speaking Topics
If you're available for conferences, workshops, church events, or corporate speaking opportunities, include a list of topics you can address.
For each topic, provide a short description so event planners understand what audiences can expect.
7. Recent Media Appearances
If you've appeared on podcasts, television, radio programs, blogs, or other media outlets, include a list of notable appearances.
This provides social proof and demonstrates media experience.
8. Social Media and Website Links
Make it easy for people to connect with you online.
Include links to:
Your website
Email newsletter
Social media profiles
Podcast (if applicable)
9. Contact Information
Clearly identify who should be contacted for interviews, media requests, speaking invitations, or partnership opportunities.
If you have a publicist, include their information as well.
Should Your Press Kit Be a PDF or a Web Page?
Ideally, both.
A downloadable PDF is convenient for media professionals, while a dedicated media page on your website allows journalists, podcast hosts, and event organizers to access the most current information at any time.
Final Thoughts
A well-prepared press kit helps create a professional first impression and makes it easier for others to feature your work.
The goal isn't simply to provide information. It's to remove friction. The easier you make it for someone to interview, feature, or book you, the more opportunities you're likely to receive.
